Use your home page as an opportunity to tell your customers all about your business and what makes it unique. Your customers love to read about:
- What outstanding services you provide
- What geographical area you serve
- What products and brands are your specialties?
- Do you offer financing?
Make it a point to emphasize your business's strong points, such as:
- Affordable prices
- Custom design
- Friendly customer service
Plus, adding geographical keywords, such as city and state, and industry keywords, like the brands you carry, will boost your SEO and help Google, Yahoo and Bing rank you higher in a search.
If your business has a catch-phrase or slogan, this is a wonderful opportunity to broadcast it. Use this page as your calling card to the world and an opportunity to tell the reader specifically why s/he should shop from you!